toshiba

Marketing vs. Reality: 10 Memory Cards Tested for Real-World Speed

High-speed memory cards can be pricey, so you want to know that you’re getting the performance that you are paying for before you lay down the cash. This 8-minute video from Tom’s Tech Time compares 10 microSD cards for their read/write performance, and the results show that the numbers used in marketing cannot always be trusted.

Toshiba’s New microSD Cards Set a Speed Record, Feature 8x Faster Write Speeds

As cameras get smaller, one of the places they can choose to save space is in the memory card department. A great case in point is the new Nikon 1 J4, which ditched standard SD cards in favor of their smaller micro counterparts.

The problem with this move is that microSD cards tend to be much slower than standard SD, but that might not be the case for too much longer thanks to Toshiba.

Toshiba Announces New SD Card Series, Boasts ‘World’s Fastest’ Write Speeds

There hasn't been a lot to report vis-à-vis of memory cards lately. With the exception of the occasional limited time price drop and creative idea (like the partitioned "Wise" CF Card from Amulet with its instant backup capabilities) the last few months have been somewhat silent.

Enter Toshiba and its new Exceria Pro series of SDHC cards that will offer "the world's fastest data write speeds," and we again have something to get excited about in the world of storage.

Nikon D5200 Contains a Toshiba Sensor

Toshiba is really getting invested in the world of cameras. First, they draw some attention by jumping into the CompactFlash game, claiming that theirs are the fastest CF Cards, and setting a goal to capture 1/3 of that market by 2015. Now, according to Chipworks, it looks like Toshiba has managed to get their APS-C sensor inside Nikon's D5200.

Toshiba Unveils New CF Cards, Hopes to Capture Third of the Market by 2015

A week ago we shared some reports that Toshiba was developing a re-focusable smartphone camera, but it looks like its sights are set on bigger fish than just Lytro's market. While the photo world was focusing on the tiny re-focusing camera, Toshiba officially announced a new line of high performance CF cards that should blow the competition away and, the company hopes, secure one third of the CF market by 2015.

The new cards -- dubbed the Exceria Pro series -- are set to launch in Spring of this year and bring with them read and write speeds very near the theoretical 167MB/second max provided by the CF's UDMA 7 interface.

Toshiba Building a Lytro-like Smartphone Cam That Lets You Refocus Post-Shot

Lytro is currently the only camera on the market that lets you refocus photographs after they're shot, thanks to its fancy schmancy (and proprietary) light field technology, but it won't be the only one for long. Toshiba is reportedly developing its own Lytro-style camera that will target a different segment of the photography market: smartphone and tablet photographers.