After The Verge broke the story this week about Nokia’s dishonest promo video for its PureView camera technology, Nokia went into damage control mode. As its stock took a tumble, the company hired an internal ethics investigation into the matter, and took steps to turn the media’s attention back to its revolutionary PureView features rather than the dishonesty seen in the video promoting them.

It also invited The Verge out to Central Park in NYC to do a hands-on test of the Lumia 920 camera, in an effort to show that the camera is worthy of the hype.
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Here’s a tongue-in-cheek “leaked advertisement” for Instagram’s new camera: the Instagram Snap. The camera is sure to become a hit among hipsters.

Hands on videos and first-impression reviews of Lytro’s new revolutionary light field camera are starting to emerge. Engadget writes,

For now, it really is just a novel toy. A $399 toy that’s certainly within reach of the photography junky in your life, eager for a new twist on an old concept. That may or may not describe you, but mark our words — when Lytro integrates this kind of tech into a larger, more potent shooter: game over.

The extremely minimalistic flashlight-style design shows that the company is aiming at ordinary consumers rather than people who are more serious about photography. You can’t really get simpler than a tiny camera with three controls (on/off, zoom, shutter).