Lenstag: A Free Online Gear Registry that Aims to End Camera and Lens Theft
Camera equipment has long been attractive to the eyes of thieves. After all, it's generally portable, pricey, and a piece of cake to sell through channels such as Craigslist. In Northern California, robbers have begun targeting photojournalists at gunpoint in order to snatch their gear.
Developer Trevor Sehrer, a Google engineer by day, has been working on a website that aims to help combat the theft of photography gear. It's called Lenstag, and is an online equipment registry that makes it easier to report and track stolen cameras and lenses.