Posts Tagged ‘thefader’

How Instagram’s Filters Came About

The Fader has published an interview with Instagram founder Kevin Systrom that reveals how Systrom first got into photography, and how the service’s now-ubiquitous filters came about:

[…] my teacher handed me this plastic Holga camera and said, “You’re going to use this and learn to deal with imperfection.” I remember developing the first roll and the feeling I got from the vignetting and the light leaks that came from the blurry plastic lens. That transformed the way I looked at photography—from trying to replicate reality into taking a scene and creating some kind of interpretation of its mood.

Instagram started as a mobile check-in app, but after creating his first filter (XProII), Systrom realized they could do more with the concept. He then began creating new looks and spending a couple hours at a time trying to mimic the look of different photos.

Oversaturated: Is Instagram’s Popularity Changing Photography? (via A Photo Editor)


Image credit: 2011.02.10 Instagram CEO Kevin Systrom by Gerard’s World