Posts Tagged ‘strength’

The African Elephant Durability Test for Camera Gear

In this social media age, companies are constantly dreaming up all kinds of random ideas for demonstrating the benefits of their products, and hoping that the videos will go viral (an example would be this bulletproof glass CEO that literally stood behind his product). A couple of years ago, Phase One wanted to demonstrate the durability of its digital backs for medium format cameras, so they came up with the “African Elephant Durability Test.” The test proved conclusively that if you’re going into environments where elephants might be looking to stomp on your camera, don’t bring along your $14,000+ Hasselblad back — bring a Phase One back instead!

Camera review sites should start subjecting the latest DSLRs to this test. It’d certainly be an interesting addition to camera reviews.

(via Fstoppers)

Creative Engagement Photo Showing Superhuman Strength

San Diego-based wedding photographer Aaron Willcox won 1st place in an engagement photo contest with this shot showing a feat of incredible strength. No Photoshop trickery or invisible wires were used in making this image (nor does the guy have Superman-esque strength). Can you figure out how it was done?

(via Photoxels)


Image credit: Photograph by Aaron Willcox and used with permission