Want a perfect example of the Streisand effect in action? Look no further than what happened this week involving Beyonce’s publicist, some unflattering Super Bowl performance photos, and a single email requesting that photos be taken offline.
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Martha Payne, a 9-year-old girl in Scotland, started her photoblog NeverSeconds as a writing exercise. With her school’s permission, she photographed her school meals and offered some commentary to go along with the pictures. The blog soon went viral, amassing millions of views and attracting the attention of Jamie Oliver. As children around the world began sending in photos of their school meals, the blog abruptly ended yesterday with a post titled “Goodbye”.
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