Posts Tagged ‘strategy’

What If Clients Don’t Really Need ‘Professional Photography’?

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Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.

Yes… it is sort of a “link-bait” sounding headline, but I worked hard trying to figure out how to say it without sounding like I was tricking you into reading something far off the mark.

And here is why I think it is on the mark; photography has become ubiquitous. It has become the ordinary and the mundane, the avocation and the whimsical. With the advent of digital, 80-90% of the tools photographers needed to make photographs were eliminated. The learning curve was now no more than a bump for those wanting to simply record what they see as a photograph.
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Camera Companies Need to Be Willing to Cannibalize Themselves

Kodak’s fall from grace is an interesting case study that modern day companies can learn from. Even though the world’s first digital camera was invented by one of its engineers, the company was unwilling to cannibalize its film business that, at the time, was making money hand over fist. By the time digital cameras started catching on, Kodak had missed the boat.
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