Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.
Yes… it is sort of a “link-bait” sounding headline, but I worked hard trying to figure out how to say it without sounding like I was tricking you into reading something far off the mark.
And here is why I think it is on the mark; photography has become ubiquitous. It has become the ordinary and the mundane, the avocation and the whimsical. With the advent of digital, 80-90% of the tools photographers needed to make photographs were eliminated. The learning curve was now no more than a bump for those wanting to simply record what they see as a photograph.