This amazing commercial for the Canadian Paralympic Committee was shot in one continuous take with no fancy computer-generated effects. The print ad is pretty epic as well. You can watch the “making of” video here.

After Kodak announced the end of Kodachrome’s production in June of 2009, the number of photo labs that developed the film began to dwindle until finally only Dwayne’s Photo in Parsons, Kansas remained as the lone certified Kodachrome processing facility in the world. Today, they will be processing their last roll of Kodachrome, bringing the film’s storied career in the photo industry to an end. CBS News Sunday Morning did a neat feature looking back on the popular film.

What do 225,000 watts of light get you when shooting with the high-speed Phantom camera? Not much. Just ask Vincent Laforet who shot this commercial using the uber-expensive camera. Even with that much light, he still needed a 2.0 aperture. That only created more problems of staying in focus while using dolly moves in slow motion.
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