Regardless of how you feel about Hasselblad’s idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that’s what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera’s APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?
Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
Sony’s NEX-7 mirrorless camera has been extremely difficult to find due to manufacturing being disrupted by the flooding in Thailand earlier this year. As a result of the shortage, the camera is selling for absurd prices on eBay — people are buying the camera for over $3,700 new. If you managed to snag one of the cameras while they were available, you might want to auction it off now before supply is restored. You’ll be able to buy three of them then for the current price of one!
Sony is serious about this whole “catching up to Canon and Nikon” thing — the company has announced four new large sensor cameras, and each one is a doozy. The cameras, which hit store shelves in a couple of months, include the NEX-7 and NEX-5N mirrorless cameras and the A77 and A65 SLT (AKA translucent mirror) cameras.
sonyalpharumors published the above image today showing what appears to be a pre-production render of an upcoming Sony NEX camera (reportedly the NEX-7). If the image is to be believed, then it looks like Sony is gunning for the customers Fujifilm is trying to capture with its popular X100 — people who want a retro, rangefinder-style camera with a viewfinder and large sensor. The camera is rumored to have a 24MP APS-C sensor, an electronic viewfinder, manual aperture and shutter speed controls (like the X100), and a comparable price of $1,200.