
Sony is due to announce a new addition to its NEX cameral line, and it looks like the first picture of that new addition has just hit the rumor mill. Sony Alpha Rumors is reporting that the NEX-F3, which will replace the NEX-C3, will be officially announced sometime next month.
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Roger Cicala · Mar 12, 2012
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I have to say I have one of the better jobs on the planet, at least for a photography gear-head. The part I like best — well, really there’s a lot of parts I like best — but one fun part is that my job description includes: Take things apart. See how they work. Learn how to fix them.
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Lost in the commotion of Sony’s awesome camera announcements was the official unveiling of the LA-EA2 A-mount adapter, which we reported on a couple weeks ago. This fancy lens adapter lets you use Sony’s Alpha line of DSLR lenses with NEX mirrorless bodies without the loss of autofocus functionality by having a translucent mirror and autofocus system baked into the adapter itself!
Adding a large lens and electronic viewfinder to a NEX body leaves you with one strange looking camera, but the ability to use your existing lens collection on a new mirrorless camera is definitely a big deal (hopefully Canon and Nikon offer something similar if they announce mirrorless cameras soon). The LA-EA2 will cost $400 when it arrives in November.
(via Foto Actualidad)

Here’s some interesting innovation on the tech-side of photography: on August 24, Sony will be unveiling a new lens adapter called the LA-EA2 that will let customers use large Sony Alpha DSLR lenses on their small NEX mirrorless cameras. Unlike most lens adapters, this one actually does a lot more than adapt lenses — it has its own translucent mirror and phase-detection autofocus sensor to aid the camera in providing snappy autofocus. It’s almost like an accessory that helps turn small NEX bodies into a DSLR-style camera (except there’s still no optical viewfinder).
(via Photo Rumors via Wired)

sonyalpharumors published the above image today showing what appears to be a pre-production render of an upcoming Sony NEX camera (reportedly the NEX-7). If the image is to be believed, then it looks like Sony is gunning for the customers Fujifilm is trying to capture with its popular X100 — people who want a retro, rangefinder-style camera with a viewfinder and large sensor. The camera is rumored to have a 24MP APS-C sensor, an electronic viewfinder, manual aperture and shutter speed controls (like the X100), and a comparable price of $1,200.
(via sonyalpharumors)

Owners of Sony’s NEX line of EVIL cameras can now autofocus A-mount lenses that are used with Alpha DSLRs. Previously A-mount lenses attached to NEX cameras via the $200 LA-EA1 adapter could only be manually focused, but with the firmware update Sony released today they can be autofocused for single shots at the blazing speed of 2 to 7 seconds per autofocus.
Wait, what?
Yes, apparently users may have to wait up to seven seconds for your camera to lock onto a subject. You might want to stick with that manual focus after all. The new firmware can be download here.
(via Engadget)

Lensbaby unveiled a new accessory at Photokina called the Tilt Transformer, which allows you to use Nikon mount lenses on EVIL camera bodies as an instant tilt-shift lens with twice the tilt of normal TS lenses. It’s currently available for Micro Four Thirds bodies, but will be available for Sony NEX cameras as well starting on October 28, 2010. The Tilt Transformer comes with the Lensbaby Composer in a $350 package, or separately for $250.
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Darren Chan recently attached his $6,500 Leica Noctilux 50mm f/1 lens to his Sony NEX-5 camera using an adapter in order to test out the unique combo. As you might expect, the combo is great for creamy bokeh and doing nighttime street photography in areas with low light.
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Sony has released a new firmware update for the NEX-3 and NEX-5 EVIL cameras that adds 3D Sweep Panorama technology. This is the technology shown in the super-annoying Taylor Swift commercial that invaded YouTube videos, except it’s enhanced to offer 3D viewing.
This is interesting, since traditional stereoscopic 3D photographs require 2 separate lenses to record footage from different perspectives. However, the Sweep Panorama technology works by shooting a burst of frames while having you smoothly pan across a scene, so it looks like Sony is using some fancy processing techniques to figure out perspective from the panning action.
Head on over to the Sony Europe Support site to download the firmware update if you have a NEX camera.
Image credit: SONY NEX-5 by DORONKO

Rayqual, a Japanese manufacturer with a Geocities-esque website, recently announced a new line of adapters that will allow you to use Canon, Nikon, and Leica lenses on the Sony NEX line of EVIL cameras. While using your existing glass on the cameras might be nifty and buy you some image quality, what you lose is the ability to autofocus. Another downside is that these adapters aren’t exactly cheap – they will cost between ¥19,950 and ¥25,200 (roughly $220 and $275).
(via Engadget)