sonycybershot

Sony Takes the Bridge Camera Bar to New Heights with Crazy 63x Superzoom at CP+

Canon wasn't the only one to food our inbox last night, and not even the announcements we were most anxious for. Sony also made some exciting announcements, including a refresh to its Cybershot line that includes three new superzooms and two new point-and-shoots.

Oh, and we should probably mention that one of those superzooms is the world's first bridge camera to feature a 63x optical zoom lens.

Sony Unveils the Tiny HX50V, the World’s Smallest and Lightest 30x Superzoom

Somewhere in-between the point-and-shoot and ILC categories falls the superzoom, and it doesn't get much love. Often nearly as bulky as an entry-level DSLR, superzooms present a mix of features that only endear them to certain consumers. Sony's newly announced Cyber-shot aims to expand that market by shrinking down the traditional superzoom to tiny proportions.

Sony Announces the RX100, Touted as “Best Pocket Camera of All Time”

Sony's new Cybershot -- specs and pictures of which were leaked just a couple of days ago -- was just made official this morning, accompanied by quite a few nods of approval from tech and photo nerds everywhere. PC World are even calling it the "Best Pocket Camera of All Time," and they may not be far off. That's because the new Cybershot DSC-RX100 is a fixed lens point-and-shoot compact that packs a wallop.