Posts Tagged ‘sonyalphadslr’

Sony May Make A-Mounts Fully Mirrorless in 2014, Working on a A-E Hybrid As Well

sonya99aemount1

A few weeks ago, we reported that Sony may be in the process of dropping its unique pellicle mirror SLT technology. The rumor claimed that the company would be saying goodbye to the translucent mirror in favor a fully mirrorless A-Mount line. Well, if patents are to be trusted, that rumor has been confirmed just as another exciting Sony rumor hits the mill. Read more…

Guess What the Shape of Sony Alpha DSLRs Was Inspired By? A Sock!

In interviews published on Sony’s website, the company’s designers talk about how its latest DSLRs are based on a styling technique called “Tensile Skin”, in which sharp lines and curved surfaces giving a “natural sense of tension”. What’s interesting is the tool they used to explore this idea: an ordinary sock. Art director Takuya Niitsu says,

What helped me explore this idea was an ordinary sock. As soon as I stretched the sock over our structural mock-up, it transformed the jumble of blocks into a coherent, sculptural unit. It looked fresh, and the jutting edges resonated nicely with the gentle contours. Although this unified whole could be called “monoform,” it was hardly monotonous, and there was a pleasant sense of tension. I knew that following this approach would lead us to the new shape for Alpha SLRs.

Discoveries in a new approach to design (via sonyalpharumors)