It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.
What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
Here’s the first leaked photograph of Sony’s upcoming high-end full-frame single-lens-translucent DSLR, the A99. sonyalpharumors confirmed the authenticity of the image, which was first leaked onto the chinese website Xitek. We’ll likely be seeing the official announcement on Wednesday, September 12.
The A99 is designed to compete with high-end full frame DSLRs like the Canon 5D Mark III, and marks a departure from the optical viewfinders found in previous Sony full frame models — the A900 and A850. It’s the first pellicle mirror camera by Sony to feature a full frame sensor. It features a 24.3MP sensor, 10fps continuous shooting, 102 AF points (11 cross), a 3-inch tilting LCD, and in-body image stabilization. You can find some more specs in this post from last week.
The veil of secrecy is starting to lift from Sony’s upcoming high-end full frame DSLR. sonyalpharumors has published a detailed list of specs that give a pretty complete picture of what we’ll be seeing in a few weeks. The camera features a 24.3 megapixel full frame CMOS sensor and Sony’s Single-Lens Translucent (SLT) technology.
Not so much a “leak” as the proverbial flood gates opening, earlier today the Indonesian website Yangcanggih released what amounts to a full gallery of both the new NEX-F3 and A37 cameras, giving Sony fanboys (and girls) plenty to get excited over. The pictures confirm many of the previous rumors: the NEX-F3 does have a pop-up flash, and the 180-degree tilting screen is also a feature; while the A37 is receiving an articulating screen as well.
Sony has announced the Alpha A57 pellicle mirror camera, the successor to its A55 released a year and a half ago. While the sensor resolution is still 16-megapixels — no megapixel war here — the new camera has an increased ISO limit of 16,000 (up from 12,800), a faster continuous shooting rate of 12fps (up from 10), and an improved 15-point AF system with enhanced object-tracking and snappy AF during HD video recording. It can also capture full HD video at 60p, 60i, and 24p. It’ll be priced at $700 for the body only (or $800 with a 18-55mm kit lens) when it hits store shelves next month.
In interviews published on Sony’s website, the company’s designers talk about how its latest DSLRs are based on a styling technique called “Tensile Skin”, in which sharp lines and curved surfaces giving a “natural sense of tension”. What’s interesting is the tool they used to explore this idea: an ordinary sock. Art director Takuya Niitsu says,
What helped me explore this idea was an ordinary sock. As soon as I stretched the sock over our structural mock-up, it transformed the jumble of blocks into a coherent, sculptural unit. It looked fresh, and the jutting edges resonated nicely with the gentle contours. Although this unified whole could be called “monoform,” it was hardly monotonous, and there was a pleasant sense of tension. I knew that following this approach would lead us to the new shape for Alpha SLRs.
Discoveries in a new approach to design (via sonyalpharumors)
Lost in the commotion of Sony’s awesome camera announcements was the official unveiling of the LA-EA2 A-mount adapter, which we reported on a couple weeks ago. This fancy lens adapter lets you use Sony’s Alpha line of DSLR lenses with NEX mirrorless bodies without the loss of autofocus functionality by having a translucent mirror and autofocus system baked into the adapter itself!
Adding a large lens and electronic viewfinder to a NEX body leaves you with one strange looking camera, but the ability to use your existing lens collection on a new mirrorless camera is definitely a big deal (hopefully Canon and Nikon offer something similar if they announce mirrorless cameras soon). The LA-EA2 will cost $400 when it arrives in November.
(via Foto Actualidad)
Here’s some interesting innovation on the tech-side of photography: on August 24, Sony will be unveiling a new lens adapter called the LA-EA2 that will let customers use large Sony Alpha DSLR lenses on their small NEX mirrorless cameras. Unlike most lens adapters, this one actually does a lot more than adapt lenses — it has its own translucent mirror and phase-detection autofocus sensor to aid the camera in providing snappy autofocus. It’s almost like an accessory that helps turn small NEX bodies into a DSLR-style camera (except there’s still no optical viewfinder).
(via Photo Rumors via Wired)
Camera innards are often shown in cross section diagrams, but here’s a Sony Alpha camera and lens that were actually sliced cleanly down the middle (we’re guessing a lightsaber was involved). The build quality of the lens definitely looks cheaper than the sliced Leica lenses we shared last week (as it should). Brownie points if you can identify both the camera model and the lens.
Image credit: Alpha Cross-section by Global Hermit and used with permission
Sony and Olympus are headed in very different directions when it comes to DSLR cameras. While Olympus may be looking to step out of the DSLR market in favor of EVIL cameras, Sony is opting to stay put while transforming its line of DSLRs into translucent mirror cameras. During a Sony event in Zaragoza, Spain, company representatives confirmed to Quesabesde that all future Alpha DSLRs will have the translucent mirrors found in the A33 and A55.
If Sony succeeds in this technology shift, it will be quite a change from the 1960s, when Canon introduced their version of the translucent mirror for film cameras but ended up going back to normal mirrors before long.
(via Photo Rumors)
Image credit: Sony Alpha DSLR-A100 and accessory by Jacky W