A pair of photos have emerged that appear to show Sony's next camera, depicting a look that combines the body profile of the Alpha series with cinema camera buttons. Called the FX3, it shares much in common with the design philosophy of the Blackmagic Pocket Cinema Camera.
Photographer Jens who manages the YouTube Channel Another Perspective has published a hauntingly beautiful video that depicts melting snowflakes freezing back into their original form in extreme detail thanks to a macro lens.
Sony has been pretty tight-lipped when it has come to publishing images taken with the newly-announced Alpha 1. The image embargo for reviewers doesn't lift until later this week, but five full resolution promotional images have made their way online.
With today’s announcement of the Sony Alpha 1, we saw an important camera capability moved to the forefront of the announcement: shutter sync speed.
The new Sony Alpha 1 is undoubtedly impressive. It's the culmination of years of technology advancements across multiple camera lines that have converged into a single, outrageously powerful capture device. It also is a return to the idea that the best camera a company can make is not for the masses.
Sony has announced the Alpha 1 mirrorless camera, a camera that combines all of Sony's top technologies into one body, creating a 50-megapixel camera that can capture stills at up to 30 frames per second, blackout-free, as well as 8K video.
The unique click of one camera's shutter can be fun to compare against one another. In a series of short videos posted by Map Camera, you can listen to the slightly different sounds of the shutters from Sony's a7R line.
Sony has teased the launch of a new camera set to be announced on January 26 at 7 AM Pacific Time. No details other than the timing of the announcement have been revealed, but rumors claim it to be a new a9 series camera.
BCN+R has published its final sales numbers of interchangeable lens mirrorless cameras sold in Japan in 2020, and the winner is likely to surprise: the Olympus E-M10 Mark III outsold all others last year.
Announced today, Sony has released an update to the Sony Software Development Kit (SDK) that allows for custom imaging solutions with the company's cameras.
Two unnamed Sony cameras have reportedly passed FCC Certification for Wi-Fi compliance in the United States. While very short on details, the filing does give some indication of what to expect from Sony early next year.
Youtuber and photographer Dustin Abbot has published his "definitive review" of the Sony a7C camera where he sought to determine if it was better or worse than the a7 III. In this lengthy 29-minute video, Abbott covers the IBIS, shutter and burst mode, focus system, and sensor performance.
Imaging Resource, one of the most reputable camera testing organizations online, today released its sample gallery for the Sony a7C. After comparing the images to the same photos taken on the Sony a7 III, they look strikingly similar.
Yongnuo is no stranger to affordable alternatives to first-party products. What started with its cheap speedlight alternatives shifted to remarkably affordable mostly-plastic lenses, and the latest full-frame 35mm f/2 lens for Sony E-Mount is the latest in the company's large library of options.
Though you can probably attribute the timing to Amazon Prime day (which takes place October 13-14), discounts on Sony camera equipment are not just reserved for Amazon's buying holiday. Starting today and through the end of the week, you can score discounts on everything from the a9 and a7R IV to a host of lenses anywhere Sony is sold.
Sony is ready to empower another group of talented female photographers to pursue their creative vision. After successfully launching the 'Alpha Female' program in September of 2018, the company is calling for applicants to this year's 'Alpha Female+' grant program, and expanded version that spreads funds out more broadly.
Sony's annual Kando Trip is usually reserved for the "Alpha Family" of press, ambassadors, and influencers. But this year, given the ongoing pandemic, Sony is turning Kando Trip into Kando Everywhere: an online event that's free for anyone who's interested.
The Associated Press, one of the world's largest and most respected news agencies, has just announced an exclusive partnership with Sony Imaging. From this point on, Sony will become the exclusive camera supplier for AP news photographers around the world.
The FTP transfer feature in the Sony α7 Mark III (and other newer Alpha models) doesn't usually get a lot of attention. Sure, with all the modern technologies and apps, it's easy to overlook this humble feature. But when it comes to transferring RAW and JPEG files, FTP can really hold its own.
It all started as a seemingly simple task. To make it easier to master the menu system of the Sony a7 Mark III, I decided to create a mind map. But this project quickly evolved into a major, and rather fascinating, undertaking.
Over the past five years, Sony has done more to push digital imaging forward than just about anybody else. But their incredible pace of innovation is straining an industry that just can't keep up, and the cracks are starting to show.
Sony has officially announced the much-anticipated and long-rumored FE 35mm f/1.8 lens for its full-frame mirrorless cameras. The lightweight new lens—which Sony claims "sets a new standard for portability"—will give Sony shooters an affordable, if slightly slower, alternative to the popular Sony Distagon T* FE 35mm f/1.4 ZA.
Camera reviewer Michael Andrew (AKA Michael the Maven) has quite a bit of experience in shooting with Sony mirrorless cameras, and he decided to share what he believes are 5 killer features and 14 weaknesses that you'll find in the lineup.
The Sony a7S II has become the first commercial camera to be mounted on the outside of the International Space Station.
In what is, as far as we can tell, one of the first successful hacks of the Sony Alpha system thus far, a person who goes by the moniker Ma1co has managed to crack Sony's 30 minute video limit and break into several Sony Alpha cameras' language menus.
Ever wonder what happens to a camera if you accidentally drop it into a volcano's molten lava? Well, wonder no more, because some poor photographer found out the hard way.
Photographer Amanda Stevens was working at Samy's Camera in Pasadena, California, this past weekend when she came across this Sony Alpha mirrorless camera that had been destroyed by lava damage.
At PIX 2015 in Seattle, DPReview technical editor Rishi Sanyal sat down with Sony Alpha Product Manager Kenta Honjo …
Sony's A-mount system has seen its activity slowed to a halt as of late while the company continues to launch new E-mount cameras such as the a7R II and a7S II. There were two A-mount lenses refreshed back in April, but the last A-mount camera announced was the Sony a77 II way back in May 2014 -- an eternity as far as camera refresh cycles go.
Now speculation about the death of the A-mount is being rekindled after Sony UK made public statements saying that there are "no A-mounts planned."
Sony Australia has launched a new "Move to Mirrorless" advertising campaign that aims to lure people away from DSLRs and to the Alpha line of mirrorless cameras. To get its point across, Sony released the 60-second video above showing large mirrors shattering into little pieces in the desert in order to make way for "a new era in photography."
Now this is different: Zeiss has just announced a new line of lenses called Batis. The two new lenses -- a 25mm f/2 and an 85mm f/1.8 -- are the world's first full-frame autofocus lenses that feature an OLED display on the lenses for focus distance and depth of field.
Using the bones of a dying giant and a healthy dose of innovation, Sony built one of the most forward thinking lines of high-end cameras available in recent memory.
When they entered the serious photography market following their acquisition of the struggling Konica Minolta camera business, Sony brought the coffers and clout of an international conglomerate as well as the fresh eyes of a newcomer. Using those tools, they've pushed the technological envelope in a way that few others were willing or capable of doing and, now, are setting the benchmark for where others ought to be aiming. Oh, and they did it all in just eight years.
Seeing how well DSLR and mirrorless camera enthusiasts get along, Sony has apparently decided to erase the verbal distinction between the two by sliding its latest mirrorless model into the Alpha line.
This last week, I had the great pleasure of joining many of my fellow writers from other major photo and tech news outlets for a week of fun and photography with Sony in Nashville, TN. Basically, the event gave us all a chance to test out the new mirrorless full-frame a7 and a7R cameras (as well as the RX10, which I'll hit on in another post) in a variety of situations, with Sony artisans and engineers on hand to answer all of our questions.
No doubt there are both Sony fans and detractors reading this right now. But if there's one thing even the detractors can't say about Sony at the moment, it's that the company isn't innovating.
Sony's upcoming lens cameras (SmartShots?) are so out there CNET didn't even believe they were real, the rumored full-frame NEX camera has the mirrorless crowd abuzz, and now, it seems the company has yet another "extraordinary" invention on the way.
You don't get a lot of "scuffles" between tech and rumor sites, but a recent CNET Rumor Has It episode poked fun at a report by sonyalpharumors, and the rumor site has decided to respond in good fun.
A few weeks ago, we reported that Sony may be in the process of dropping its unique pellicle mirror SLT technology. The rumor claimed that the company would be saying goodbye to the translucent mirror in favor a fully mirrorless A-Mount line. Well, if patents are to be trusted, that rumor has been confirmed just as another exciting Sony rumor hits the mill.
Back in August 2010, Sony shook up the camera industry by announcing the first pellicle mirror DSLRs, the A33 and the A55. Rather than being called SLRs, the new cameras were labeled SLT, or "single lens translucent", cameras.
Now, less than three years later, we may be seeing Sony's big SLT experiment coming to an end. Sony's A58 announced back in February may be the company's last APS-C camera to feature pellicle mirror technology.
With more entry-level DSLRs on the market now than ever, the camera manufacturers seem to understand that it's time to woo the beginners. Canon is doing it with a new DSLR simulator website, and now Sony has launched a helpful microsite of its own, focusing on video tutorials that'll get Sony α beginners off to a good start in the world of photography.
After having their photos and some specs leaked this past weekend, the Sony NEX-3N and A58 finally became real today through an official announcement by Sony. The new mirrorless and pellicle mirror cameras were unveiled alongside a set of new lenses, and offer some pretty standard upgrades to current models.
It has only been a month since Sony announced its latest flagship full-frame camera, the A99, but …