Sony

Sony is a major technology company headquartered in Japan that produces a wide range of consumer and professional electronic products, including digital camera equipment. Sony acquired the Konica Minolta camera business in 2006 and entered the DSLR market with its new Alpha brand. The company introduced its first mirrorless cameras in 2010, the NEX-3 and NEX-5, and it has since become the world's third largest manufacturer of cameras, behind Canon and Nikon, respectively.
8K Camera Shootout

Sony A1 vs Canon R5 C vs Nikon Z8: Which Camera is Best for 8K Video?

In the last decade, 4K video recording has gone from a format only used in high-end productions to a feature found on even the most entry-level cameras and smartphones. It was inevitable that there would be another resolution bump as sensors and computing power improved, and now we have a number of compelling full-frame mirrorless cameras that can record 8K video internally (right to the memory card). We decided to compare the most compelling 8K-capable, full-frame mirrorless cameras to see which was your best option today: the Sony Alpha 1, Canon R5 C, and Nikon Z8.

Taylor Swift Sony RX10 IV

Taylor Swift Fan Found a Clever Way to Bypass Eras Tour Camera Rules

Taylor Swift's Eras tour has been an absolute smash hit, with attendance at each show averaging more than 72,000 fans. With nearly 70 shows on the docket throughout North America and ticket prices averaging nearly $500, ticket sales alone could eclipse $2 billion per CNN. Unsurprisingly, many fans want to take high-quality photos and videos at the shows.

Michael Shainblum Best Lenses for Landscape Photography

The Best Lenses for Landscape Photography

Picking out the perfect lens is very challenging. As landscape photographer Michael Shainblum explains in a new blog post, "Purchasing new lenses can prove to be overwhelming and stressful." Shainblum breaks down the four crucial factors in selecting a new lens and offers landscape photographers options regardless of their budget.

a7 IV vs R6 II

Canon R6 II Versus Sony a7 IV: A Battle of Two Well-Rounded Cameras

In Calgary, Alberta, there is a huge annual fair called the Calgary Stampede. A once-a-year celebration dubbed "The Greatest Outdoor Show on Earth". Full of rides, games, and lots of rodeo events, this show attracts 1.5 million visitors each year. One of these guests was the illustrious Ted Forbes and we thought, why not have a good old-fashioned showdown, wild west style?

Sony a6700 Review

Sony a6700 Review: Definitely Worth the Wait

The Sony a6000 series of cameras have a long history, starting with the insanely popular a6000 in 2014. In the nine years since that fateful camera, there have been quite a few new models and upgrades. However, the last camera to be released, the powerful a6600, came out almost four years ago and it is only now that we have a new model to replace it. The Sony a6700 has just been announced, but was it worth the long wait?

Sony ZV-1 vs ZV-1M2

Sony ZV-1 vs ZV-1M2: An Upgrade Of Compromises And Diminishing Returns

Sony’s ZV-1 “vlog” centric camera arrived in 2020 and was met with some divided opinions about the direction Sony was taking with this new video-first camera. At its launch, I was the Vice President at the public relations company working with Sony’s camera division, and I recall how some of the briefings were met with more enthusiasm than others.

Sigma 17mm f/4 Contemporary Review

Sigma 17mm f/4 DG DN Lens Review: Good Things Come in Small Packages

There just aren't a lot of ultra-wide full-frame prime lenses to choose from. There are plenty of zoom lenses to choose from, however, compact dedicated ultra-wides are in short supply. Cue Sigma to save the day with its brand new Contemporary series 17mm lens. But is this the hero we were looking for?

Sony Didn’t Have a Clever Mirrorless Plan to Fool Canon and Nikon

Long-time Sony executive Shigeki Ishizuka recently gave an interview in which he candidly spoke about early developments in the imaging division and how the flip to mirrorless was part of a longer-term plan to unsettle the camera market. Was this really a clever strategy or a re-writing of history to fit the narrative?