Sony

Now in its third year, PetaPixel has gathered its team together to guess the things they just know are going to take place over the next calendar year. All of us are, as usual, ready to be very, very wrong.

Photographers who use any of Sony's most recent cameras are no doubt familiar with CFexpress Type A cards. As Sony is the only manufacturer to use the format, the cards are usually expensive. There are some cheap options out there, but unfortunately, they still come with a cost.

Like most photographers, I’ve never reviewed a piece of gear before. Also like most photographers, I tend to voraciously read reviews each time I consider upgrading. Many of these reviews parse through micro-level analysis of pixel detail, noise levels, and test charts but to me fail to answer the simple question: “will this help me get the shot?”

I have always admired Sigma. It wasn’t regarded in the same league as it is today for its lenses until the Art series came out, but Sigma’s digital cameras have always been singular in design and purpose. The family-owned company has never been afraid to try something new, and honestly, that’s something we need to see a lot more of in the photography world.

Sony and the Associated Press (AP) have completed testing of advanced in-camera authenticity technology, promising to stem the tide of fake images and provide photographers and consumers the tools they need to verify photos.

The Sony a9 III is still months away from release but has already sent photographers into a frenzy. The positive buzz around the camera is as high as any camera reveal ever, and with good reason. The a9 III's global shutter system is a complete game-changer for a wide range of photographers and videographers and will enable shots that have long been impossible.

This week, Sony announced the a9 III featuring the world's first full-frame 24-megapixel sensor to feature a global shutter in a interchangeable lens mirrorless camera. There have only been a few times in my reviewing career where I would, in all seriousness, call something an actual game-changer. This is certainly one of those moments.

It is difficult to overstate just how big of a deal the Sony a9 III is, at least on paper. As is always the case with press events, and especially ones where hands-on time is limited, pre-production firmware is installed, and shooting opportunities are cultivated, you should consume pre-release content with (many) grains of salt. Hypertension be damned.

Sony's new a9 III is the first full-frame interchangeable lens mirrorless (ILC) camera to use a global shutter, which unlocks some serious performance like 120 frames per second shooting. It doesn't however, have support for the latest CFexpress specification.

In what is perhaps the most significant Sony camera announcement, well, ever, the dominant force in the mirrorless market has introduced the a9 III, the world's first full-frame camera with a global shutter system, which promises massive benefits for high-speed photography.

This year marks the 10th anniversary of the first Sony Alpha 7, the first Alpha full-frame interchangeable lens mirrorless camera. Sony is marking the occasion by announcing a breakthrough advancement in imaging technology -- the Sony a9 III, the first full-frame ILC to incorporate a global shutter image sensor.

This week, Jaron is out so Chris and Jordan are joined by Ted Forbes from The Art of Photography to reminisce about the worst, weirdest, and downright strangest things they've ever seen at trade shows and press events.

I write about a lot of things here at PetaPixel -- reviews, guides, technical articles, opinion pieces -- but one of my favorite topics to write about is the history of photography. As an avid user and collector of vintage cameras and lenses, I have passionately absorbed as much knowledge about their history as possible over many years. Like studying world history, there is much value in understanding where we came from and what got to us where we are now.

Nearly all modern Sony cameras include Clear Image Zoom (CIZ), a feature that gets almost no attention but can prove extremely useful -- especially for wildlife photographers.

Sony's Airpeak S1 drone has thus far been a rare misstep for the respected Japanese company. Despite some (expensive) improvements to the Airpeak S1 drone, Sony's support for its flagship aerial platform, first revealed in 2021, has been significantly undercut by yesterday's reveal of the Sony ILX-LR1 full-frame camera.

The wetlands of Brazil’s Pantanal region aren’t as well known as the Amazon, but it’s still home to an incredibly diverse ecosystem. With dozens of species of mammals and rodents and hundreds of species of birds, it is a wildlife photographer’s dream. Jaguars roam the shoes of the river while capybara and caiman flee from the hunting cats. Birds are everywhere you look, and their calls are pervasive throughout the day.