When cutting edge technology translates into RAW video, 14fps burst capabilities and smartphone megapixel counts in the 40′s, it’s easy to take it for granted and forget where digital photography started.
So here’s a little reminder of what digital photography looked like a couple of decades ago in the form of a Canon ad that boasts the capabilities of its still video systems, the digital camera before digital cameras. Read more…
In light of the ever-tightening bond between camera manufacturing giants, Olympus is rumored to be working hand-in-hand with Sony to bring their 5-Axis image stabilization technology to Sony’s upcoming A-mount cameras. Read more…
Olympus is slated to begin developing and supplying Sony with lens parts and lens units in the near future as part of what has been called a “mutual parts supply”. The news comes months following a formed alliance between the two companies in September 2012.
“The imaging sensor has already started to source from Sony to Olympus. And the lens [parts] and lens units will start to source from Olympus to Sony,” said an Olympus Japan spokesperson in a recent statement. Read more…
A few weeks ago, we reported that Sony may be in the process of dropping its unique pellicle mirror SLT technology. The rumor claimed that the company would be saying goodbye to the translucent mirror in favor a fully mirrorless A-Mount line. Well, if patents are to be trusted, that rumor has been confirmed just as another exciting Sony rumor hits the mill. Read more…
Waterproofing is one specialization that compact cameras have had that smartphones (and their cameras) haven’t, but that’s about to change. Sony has launched a new phone called the Xperia ZR that will help smartphones further erode the point-and-shoot market by opening the door to underwater smartphone photography. Read more…
Now, less than three years later, we may be seeing Sony’s big SLT experiment coming to an end. Sony’s A58 announced back in February may be the company’s last APS-C camera to feature pellicle mirror technology. Read more…
Somewhere in-between the point-and-shoot and ILC categories falls the superzoom, and it doesn’t get much love. Often nearly as bulky as an entry-level DSLR, superzooms present a mix of features that only endear them to certain consumers. Sony’s newly announced Cyber-shot aims to expand that market by shrinking down the traditional superzoom to tiny proportions. Read more…
Sony clearly felt there was a gap in the action cam mount market that needed filling. And so, in addition to providing mounts for everything from surfers to scuba divers, Sony Japan had just debuted an action cam mount for man’s best friend. Read more…
With more entry-level DSLRs on the market now than ever, the camera manufacturers seem to understand that it’s time to woo the beginners. Canon is doing it with a new DSLR simulator website, and now Sony has launched a helpful microsite of its own, focusing on video tutorials that’ll get Sony α beginners off to a good start in the world of photography. Read more…
Sony has used its “Cyber-shot” brand for digital cameras since 1996, and from 2008 to 2009 the company also slapped the brand on its Sony Ericsson camera phones. Now, with the smartphone industry investing heavily in camera technologies, Sony may soon be reintroducing the brand to its Xperia smartphones in order to compete against other photo-focused phones. Read more…
