Yesterday we shared a piece by photographer Kenneth Jarecke on why Instagram isn’t fit for photojournalism. Now, from the other side of the aisle, Jeff Bercovici of Forbes writes that Time had great success after hiring five Instagrammers to document Hurricane Sandy:
The resulting collection on Lightbox, Time’s photography blog, was “one of the most popular galleries we’ve ever done,” says [Time DP Kira] Pollack, and it was responsible for 13% of all the site’s traffic during a week when Time.com had its fourth-biggest day ever. Time’s Instagram account attracted 12,000 new followers during a 48-hour period.
One of Benjamin Lowy’s photos even ended up getting selected for the cover, although it’s one of three covers Time is running this week […] While the level of resolution isn’t perhaps what might be achieved with a camera, says Pollack, “It reproduced beautifully. There’s almost a painterly quality to it.”
Pollack tells FolioMag that the decision to use Instagram was based on distribution speed rather than aesthetics.
Why Time Magazine Used Instagram To Cover Hurricane Sandy [Forbes]
P.S. It seems that by “Instagram photo”, Forbes and Time are referring to the fact that they were shared through, not captured with, Instagram.
Photojournalist Kenneth Jarecke wrote up a thought-provoking piece yesterday titled, “Instagram, the Devil, and You.” He offers his thoughts on the question, “Will ‘Instagram photojournalism’ stand the test of time?”:
As for you Instagramers, twenty years from now you’ll be sorry. You’ll be more sorry than I am when I look back on a picture I made twenty years ago with a 20mm lens when I should have used a 28mm. Years from now, you’ll awake in the middle of the night and suddenly realize putting a fake border on a picture makes the whole picture fake. You’ll understand that the technical choices you made destroyed the longterm credibility of both you and your images.
Instead of having a body of work to look back on, you’ll have a sad little collection of noisy digital files that were disposable when you made them, instantly forgotten by your followers (after they gave you a thumbs up), and now totally worthless. You’ll wish you’d have made those images on a Pentax K1000 and Tri-X (at the very least or most depending on your age and perspective), but the times you failed to record properly will be long gone. But don’t listen to me, listen to all your Insta-friends. They love you.
Instagram, the Devil, and You [Mostly True via The Click]
Image credit: Part of an art project involving tiny pics of my art — using #instagram as one part of the medium. by kimboburly
Businessweek writes that Canon has lowered its sales estimates across all its camera lines, saying that smartphones are drinking its milkshake — and it’s not just Canon:
Global camera sales are expected to fall 4.3 percent this year to 115.2 million units, according to market researcher IHS. Industrywide camera shipments fell 25 percent in August from a year earlier, according to the Camera & Imaging Products Association in Tokyo.
By comparison, global sales of smartphones […] rose 32 percent to 146.1 million units in the second quarter, according to market researcher Strategy Analytics.
“We lowered our camera sales projection because of slower economic growth and an increasing use of smartphones that’s eroding demand,” [Canon] Chief Financial Officer Toshizo Tanaka told reporters in Tokyo today.
This year, compact cameras are projected to have the worst demand since 2009. Who would have thought that digital cameras would be struggling as digital photography booms?
Canon Reduces Forecasts as Smartphones Start Replacing Cameras [Businessweek]
Update: Canon has announced its latest quarterly results. Revenue is down 13% and profit is down 42%.
Image credit: Fotógrafo / Photographer by ajgelado