Sony is serious about this whole “catching up to Canon and Nikon” thing — the company has announced four new large sensor cameras, and each one is a doozy. The cameras, which hit store shelves in a couple of months, include the NEX-7 and NEX-5N mirrorless cameras and the A77 and A65 SLT (AKA translucent mirror) cameras.
Read more…

Here’s a couple images of Sony’s upcoming A77 translucent mirror camera (with a battery grip attached), which is expected to be announced in late August. It’s rumored to have a 24-megapixel sensor, HD-video recording, and a $1,000 price tag. It’s unknown whether or not it packs the crazy double translucent lens hybrid viewfinder that was talked about late last year.

(via Dyxum via sonyalpharumors)