When Sigma released its SD1 DSLR with its fancy Foveon sensor last year, many photographers balked at the camera’s $9,700 price tag. Now, perhaps due to the launch of a new generation of Canon and Nikon DSLRs, Sigma is rethinking the camera’s price. In a press release put out today, the company announced that the camera will be re-launched the Sigma SD1 Merrill — named in honor of Foveon co-creator Richard “Dick” Merrill.
However, even with this revolutionary image sensor, we could not solve issues related to some of the manufacturing methods before the start of mass production, and the production cost ended up substantially exceeding our originally expected price. As a result, we had no choice but to set the price of the Sigma SD1 high. This caused great discouragement to all of you who looked forward to its release, and wished to experience the very unique image quality of the Sigma SD1 in person; this has become our biggest disappointment and pain.
Since then, overcoming this situation has become the first priority for us and Foveon, and we have together made improvements to reduce production cost substantially. Even though this effort took nearly a year, at last, we achieved a reduction target close to the price we originally planned. Therefore, we decided to release Sigma SD1 as a new product
The company has decided to lop off a whopping $6,400 from the MSRP, meaning the camera is now priced at $3,300. It was selling in stores for $6,899 before, so the new “street price” will likely be around $2,300.
(via BusinessWire via Photo Rumors)
Image credit: SIGMA SD1 front 01 by HAMACHI!
Want a wooden DSLR? If you have extremely deep pockets, nows your chance: Sigma has announced a special wood edition of its high-end SD1 DSLR, which ordinarily sells for $9,700. dpreview writes,
The ‘Wood Edition’ emphasizes the camera’s premium appeal by adding a casing made from Amboyna Burl, an expensive and decorative veneer taken from complex growths on a Southeast Asian tree. The case takes around 60 hours to cut, mill and polish.
Only ten of these cameras will be made, with each one priced at €9,999 (~$13,800).
Apparently Sigma was aiming for a much lower price when developing the SD1 DSLR, but was forced to price it high after putting in whole bunch of “great stuff”. The company’s Chief Operating Officer Kazuto Yamaki is responding to user complaints on Twitter with some apologetic Tweets, saying the company had missed the price range that they had originally targeted. Perhaps the SD1 wasn’t designed as a halo product after all…
(via 1001 Noisy Cameras)
Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that’s probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax’s 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.
Sigma announced today that its flagship SD1 DSLR will be available starting in June 2011 with a hefty price tag of $9,700. The unique thing about the camera compared to its competitors is the 15MP Foveon sensor that uses 3 stacked sensors, giving each photo 46 million pixels of color data — this supposedly helps provide sharper pictures, truer colors, and fewer artifacts compared to traditional sensors (but also means 45MB Raw files). The camera will shoot at 5fps, use 11 autofocus points, and have a 3-inch LCD screen.
Sigma is reportedly targeting existing medium format shooters with this camera, but the sensor had better be out of this world to justify shelling out nearly 10K on a 1.5x crop factor 15MP DSLR, since photographers can pick up the 40-megapixel medium-format Pentax 645D for the same price.
Update: Sigma has released a number of sample photos here. Be patient with the site though — it seems to be under a heavy load.
Apparently Sigma worked so hard on ensuring image and build quality on its new flagship SD1 DSLR that they forgot that overlooked the fact that video recording is pretty much a standard feature on new DSLRs these days. We forgive them, because they’ve included a 46-megapixel Foveon sensor that uses 3 stacked sensors of 15.3 megapixels each to capture red, green, and blue light. The resulting images are 15.3 megapixels in size with color resolution that’s superior to traditional sensors.
The camera also has a rugged magnesium alloy build, a 3-inch LCD screen, 11 autofocus points, 98 percent and viewfinder coverage. It’ll arrive in February next year at a price that has yet to be announced. If you’re looking for a rugged DSLR and don’t care about things like Live View or video recording, then you might want to add the SD1 to your list.