
If you use a major-brand DSLR, you should be keeping a close eye on the new $899 Sigma 35mm f/1.4 (above center). It undercuts the popular (but pricey) lenses of rival camera makers by hundreds of dollars, and appears to have build- and image-qualities that are equal to (if not better than) those lenses.
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Sigma has released the first batch of sample photos shot using the company’s new 35mm f/1.4, which costs $899 and competes against the significantly more expensive 35mm f/1.4 lenses of major camera manufacturers. The images were all shot by photographer Kimio Yajima using the Sigma SD1.
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Sigma has officially launched its new 35mm f/1.4 DG HSM lens for Canon-, Nikon-, Sony-, Pentax-, and Sigma-mount cameras. The Japanese-made lens features a sleek matte finish, low dispersion elements, multi-layer flare-reducing coating, a hyper-sonic motor for speedy and quiet AF, and a 9-blade diaphragm for smooth bokeh.
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