Every year, ESPN releases a special Body Issue in which athletes pose nude — an edgy, artful response to Sports Illustrated’s Swimsuit Issue that focuses instead on the power and form of athletes’ bodies. Last summer, a sports writer stripped down for an interview with two NHL players, a turning of the tables on sometimes awkward locker room interviews. This year, ESPN columnist and senior writer Jim Caple stripped down for his own body images by sports photographer Rod Mar. Caple poses as nude Lance Armstrong, a doughnut and press pass version of Michael Phelps, plus some other memorable sports photographs. Read more…
Today at Google I/O, Sports Illustrated editor Terry McDonell showcased this demo of the HTML5 version of the magazine. Last December, SI released a mockup video of how their online version would look as an app, but this version is based on the web and can be viewed with laptop and tablet browsers. It looks like a print magazine layout, with fantastic spreads, photos, and fonts, but it also has a lot of unique multimedia features that are incorporated into the design.
In the presentation, McDonell said:
“The idea is really very simple: combine the best of the web with the best of the magazine, like the sports photography, which is deep, deep in Sports Illustrated’s DNA.”
SI’s really giving photography a great plug: the demo issue also has a behind-the-scenes portrait shoot with Shaq, and there’s an expanded photo gallery option for readers to see more shoots than the ones included in the main design. Even the interactive demo ad is photo-related, showing a faux camera brand with interchangeable lenses.
This web design really opens up the doors for visual and multimedia storytelling, and is an exciting way to make an interactive publication accessible (not to mention SEO-friendly) to the entire World Wide Web.
Let us know what you think about SI’s new magazine format in the comments.
About a week ago at the 2010 Vancouver Olympics, Russ Beinder caught a Sports Illustrated photographer at the hockey rink with a pretty interesting gear setup:
I think this is David Klutho uberphotog from Sports Illustrated. He has what appears to be two Nikon D700 cameras “glued” together with a 24-70mm f/2.8G attached. I am guessing there is some custom eletronics to synchronize the exposure and focus between the two. The little black box on the camera on the right has a cable running in one side and out the other. It has a simple toggle switch and what appears to be a indicator light. He was taking shots into the crowd.