Bestselling author and marketing guru Seth Godin published an interesting thought to his blog yesterday that is very relevant to aspiring photographers. He writes,
When everyone has access to the same tools then having a tool isn’t much of an advantage. The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn’t own.
Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I’m betting it’s your attitude.
The photography industry is definitely one that has experienced (and is experiencing) a leveling of the “tools playing field”. Even more so than before, it’s what goes on in the 12 inches behind the viewfinder that sets players apart.
When everyone has access to the same tools [Seth Godin via A Photo Editor]
Image credit: PHNAT.jpg by gary_pix
When the web first emerged, web design knowledge was a scarce commodity, and developers were able to charge ridiculous amounts of money to create simple websites. Now that everyone and their mother knows how to do simple HTML, you’ll need to learn a lot more and offer something unique to stand a chance in the freelance market.
The exact same thing is happening in the photography industry. As the cost of shooting, printing, and distributing photos goes down, simply knowing how to take “good pictures” is no longer enough.