Posts Tagged ‘schick’

Razor Company Introduces a Photo Fad as a Viral Marketing Campaign

Photo fads are themselves growing as a fad — after “planking” became a worldwide Internet sensation earlier this year, it seems like every week a silly new idea is introduced as “the new planking”. Now, the Razor company Schick is trying to take advantage of the power of photography and Internet memes by introducing a photo fad of their own: “razorbombing”. It involves taking a razor and using it to create the illusion that it’s shaving something in the photo.
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