Just days after Holga announced a new iPhone case with 9 lens filters in a rotary dial, a new challenger emerges: the iPhone Lens Dial. Compared to the Holga case, it’s much more professional looking — but equally as bizarre. The oversized dial packs three different lenses (wide angle, fisheye, and telephoto) into one aircraft-grade aluminum case. The price is prohibitive to all but the most obsessed iPhoneographers though: each case costs a cool $249.

The iPhone Lens Dial [Photojojo]

Holga is selling an iPhone Lens Filter Kit that packs 9 separate “retro” filters into a single accessory using a rotary dial. While the design itself is pretty clever, the resulting photographs are a bit… strange. They sell for $25 over in the Holga store.

Holga iPhone Lens Filter Kit (via Boing Boing via Gizmodo)