Ever since Lytro caused a stir by releasing the world’s first consumer light field camera almost two years ago, the company has been somewhat quiet. With the exception of a few updates in November of last year and an iOS app released a couple of months ago, most of the stories we’ve covered with “Lytro” in the title had to do with competitors working on Lytro-like features. All of that is about to change, however, in 2014. Read more…
Back in August 2010, Sony shook up the camera industry by announcing the first pellicle mirror DSLRs, the A33 and the A55. Rather than being called SLRs, the new cameras were labeled SLT, or “single lens translucent”, cameras.
Now, less than three years later, we may be seeing Sony’s big SLT experiment coming to an end. Sony’s A58 announced back in February may be the company’s last APS-C camera to feature pellicle mirror technology.
What does Nikon have up its sleeve for 2013? According to Nikon Rumors, it may be at least one pro-sumer DSLR early in the year, possibly followed by a beastly high-megapixel flagship DSLR later in the fall.
Yesterday we wrote that Steve Jobs had been interested in Lytro‘s novel camera technology during the final years of his life. PC World did an interview with Lytro executive chairman Charles Chi, who seems to indicate that Lytro is very open to the idea of partnering with cell phone makers and licensing light field technology to them:
If we were to apply the technology in smartphones, that ecosystem is, of course, very complex, with some very large players there. It’s an industry that’s very different and driven based on operational excellence. For us to compete in there, we’d have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a codevelopment of the technology, and ultimately some kind of licensing with the appropriate partner.
He also states that Lytro has “the capital to do that, the capability in the company to do that, and… the vision to execute.” If Apple were to form an exclusive partnership with Lytro for its iPhone cameras, light field photography would instantly be adopted by the millions of people who purchase the phones every year. That’d definitely be a huge shift in the way people take pictures.
Q&A: Lytro Exec Charles Chi Talks Light Field, Battery Life, and Licensing (via Engadget)