Posts Tagged ‘riseandfall’

The Rise, Near Demise, and Rebirth of the Leica Camera

Leica made its name a very long time ago by creating the first practical 35mm camera to use standard cinema 35mm film. The rest, as they say, is history. A history filled with successes and failures alike, most of the latter coming in the early 2000s when the company was having trouble moving into the digital age.

In 2013, Leica has a couple of things to celebrate. For one, its no longer in financial trouble; and for another, the company is turning 100 this year. In light of that momentous birthday, here are a couple of short videos (the first one is above) by Deutsche Welle that take a look at Leica’s past, present and future.
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