Posts Tagged ‘retouching’
Dove Canada is getting serious about promoting Real Beauty by going after art directors, graphic designers and photo retouchers — basically anyone who distorts body image in print. In order to fight those who they feel create an unrealistic representation of what the body actually looks like, they created a “Beautify” action that can be downloaded for free from popular editing sites. The action appears to add a “glowing skin” effect when in reality, it reverts the image back to its original, unretouched state, thus driving home Dove’s philosophy that “Real Beauty Isn’t Retouched.”
I don’t know about you, but if I downloaded a skin enhancing action only to find it reverted my image back to the unretouched state, I’d be throwing out all my Dove products in protest.
I recently had an unusual experience. I was standing in a department store aimlessly browsing some shiny shelving that held many glittery bottles with promises of youth and perfect beauty. In the process of being pseudo hypnotized by the lovely array of bright colors, I heard a small feminine voice pipe up in the aisle behind me.
She was fawning over the stunning portraits of celebrity beauties that held small spaces, conveniently placed right above eye level. She kept saying how perfect and beautiful they all were, and you could hear a kind of wistful tone to her phrases. The kind of tone that says “I wish that were me”. After a few moments of hearing her adoration, I couldn’t keep quiet.
Full disclosure: I’ve never done commercial photography and don’t exactly know what goes into making a picture for an advertisement. The only knowledge I have on this subject is the hours of behind the scenes work I’ve watched, the hundreds of magazines, blogs and tutorials I’ve read and, obviously, the billions of ads that have bombarded my ﬁeld of view since the ﬁrst moment I began to comprehend visual information.
When you’re in the process of building a photographic portfolio, you think long and hard about what type of photographer you’d like to be. I’ve read over and over that it’s important to choose a specific area of the business in order to obtain the type of clients you’re looking for. Before I began this research, I was under the impression that I wanted to be a commercial photographer.
Let’s face it: sometimes when you take a picture of someone, they look downright unflattering. Maybe it’s that monster pimple on their cheek. Or perhaps the cat got angry again and left some scratches to the forehead.
Lightricks Ltd. — based out of Israel — released the application earlier this year called Facetune, and it promises to help with retouching images taken on your mobile phone while you’re on-the-go.
Skin care company Dove is speaking out on the issue of “fake beauty” being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for “fake” images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.
Basic skin retouching using frequency separation and dodging & burning. I use this process on every photo that I do, and I usually spend about 4-5 minutes on headshots like this (and less time on full body shots when there is obviously less detail in the face). This is not intended to be a high-end retouching tutorial, but techniques that can help people who want to do natural-looking retouching while maintaining most of the natural skin texture!
Frequency separation is a technique that allows you to give skin a smooth-yet-sharp look.
Beauty retouching on still photographs of faces is both ubiquitous and controversial in some industries. You’ve likely seen your fair share of tutorials and demonstrations that show amazing feats of Photoshop, but did you know that the same ‘shops can be done on video? And not just any video, mind you: 4K video.
A Japanese company called Foton Inc. claims that it has developed a new retouching technique that can be applied to 4K video, without damaging the quality and without having to compress the video first. The above demo of the technology is astonishing.
Photoshopping gets a lot of bad press due to the fact that it’s often used to “make skinny models skinner and perfect skin more perfect”, but there are also people out there using it for good. The video above is a recent TED talk given by retoucher Becci Mason on how Photoshopping was used to bring joy and memories back to those affected by the devastating 2011 tsunami in Japan.
The New York Times has an interesting article examining how retouching has spread beyond fashion and advertising photos into editorial photography, conditioning the public to accept images that are “heightened versions of the truth”. One reason is pressure from celebrity subjects:
The demands of celebrities also drive this broader trend toward perfection. Mr. Granger said that he found more photographers are being pressured to produce shots that the actors or actresses like because celebrities then will request the photographer in the future for other magazine covers or for advertising work. That can be critical because editorial work alone is not enough to sustain a career in photography.
Ms. Greenberg said that in 2002 she shot Tom Cruise when he was wearing braces. She used Photoshop to remove the braces before submitting the photographs but the magazine asked her to put the braces back in.
“I was sad because I was like ‘now Tom Cruise is going to hate me,’ ” she said. Ms. Greenberg has not shot Mr. Cruise since then.
Who Can Improve on Nature? Magazine Editors [New York Times]