‘Showrooming’ is something that’s having a big effect in the camera equipment industry and something that many brick-and-mortar retailers are trying to address. It’s when consumers walk into a store not with the intention of actually purchasing a camera or lens, but instead to play around with them and evaluate them in person before making the actual purchase for a lower price online.
One store over in Brisbane, Australia has come up with a novel strategy (but not so consumer friendly) for combatting showrooming. To ensure that only customers looking to purchase products walk through their doors, the store is charging a $5 fee just to browse its wares.
Back in early January, we reported that the Polaroid brand would soon be launching physical retail locations called Polaroid Fotobars. Well, the first of these spaces opened last Friday at the Delray Marketplace in Delray Beach, Florida.
It has been nearly a year since Lytro announced the world’s first consumer light-field camera that lets users focus photographs after they’re shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That’ll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.
Choices is a Warhol-esque (or Gursky-esque) project by photographer Richard Stultz, who visited various stores to document the mind-numbingly large number of choices consumers are faced while shopping. He states,
When we shop, we are presented with aisles of thousands of different products. There are shelves with an endless variety of similar items, often just a variation on the ones next to them. Other shelves display large quantities of identical products. We may find 50 types of beer, hundreds of jars of bleach, or graphic displays of soap. There are cans of dog food with descriptions that sound as appetizing as anything we might cook for ourselves. There are so many shades of hair coloring that we can’t distinguish between many of them.
Beyond the astounding quantity and selection, retail displays are often visually interesting with striking design elements, color, and repetitive patterns. But as we shop and try to find the perfect product, we often don’t see the perverse beauty of these choices.
Clothing retailer H&M has sparked quite a bit of controversy after admitting that most of the models featured on its website are computer generated. The company says that pasting real model heads onto CGI bodies provides a better way of displaying clothes made for humans than using real humans to model them. Spokeswoman Nicole Christine tells ABC News:
This technique can be found in use throughout the industry. This is not to be seen as conveying a specific ideal or body type, but merely a technique to show our garments.
It is regrettable if we have led anyone to believe that the virtual mannequins should be real bodies. This is incorrect and has never been our intention. We will continue to discuss internally how we can be clearer about this in the information towards our customers.
Although the identical poses and proportions are hard to overlook, the company does match the skin tones of the bodies to the faces quite well, making the ‘shopped nature of individual photos difficult to detect.
(via Jezebel via kottke.org)
According to Nikon Rumors, Nikon has introduced a new Unilateral Pricing Policy on DSLR gear sold in the US that will take effect on October 16th. Saying that the policy is “designed to allow customers to make purchasing decisions based on service provided and not have to worry about hunting for a better price”, Nikon plans to withhold sales to any store caught pricing equipment below “national prices” that the company will set for each product.