Forbes released its list of 100 most reputable companies in the world earlier this month, and a number of camera makers made the cut. Sony placed 6th, Canon 8th, Panasonic 13th, Kodak 41st, Samsung 43rd, and Fujifilm 47th. The Reputation Institute conducted the study with 48,000 consumers:
Each company earned a “Global RepTrak Pulse” score of zero to 100, representing an average measure of people’s feelings for it. The scores were statistically derived from calculations of four emotional indicators: trust, esteem, admiration and good feeling.
The Institute also analyzed what it calls the seven dimensions of corporate reputation. It found that perceptions of the enterprise (workplace, governance and citizenship) trumped product perceptions (products and services plus innovation) and performance (financial performance and leadership) in driving reputation. [#]
What we found strange is that Kodak — a company struggling to find its place in the photo industry — placed relatively high on the list (41st), while Nikon — a dominant player — failed to even make the cut. What’s with that?