Back in March, we shared about how realistic computer generated images has been encroaching on the commercial product photography industry and killing photography jobs. More and more of the product photos you see in advertisements and press releases these days did not involve an actual camera and photographer at all, but rather artist, a computer, and 3D rendering software.
For example, the Nikon D60 product “photo” seen above was created entirely in Keyshot, a powerful 3D rendering program.
One half of the face above is a photograph, and the other half is a highly detailed computer generated rendering created using a program called KeyShot by Luxion. Can you tell which is which? If you can’t tell, why should we? (Okay, to be honest, we’re not sure either).
Joseph Flaherty over at Wired writes that KeyShot and other programs that can generate photorealistic renders are being widely used for product photos these days, and are quickly killing off jobs that were once held by photographers.
Olympus recently rebooted its OM line of film SLRs with the OM-D mirrorless camera, and many photographers are hoping that Canon will follow suit with one of its film bodies. Industrial designer and photographer David Riesenberg is among them, and recently decided turn what he wants to see into a concept drawing. After spending months “learning, debating, modeling, and rendering,” the Canon AE-D was born. Inspired by the AE and AE-P cameras, Riesenberg’s camera features the same 18.1MP full frame sensor found in the 1D X, a new CM-D lens mount that supports EF lenses with an adapter, a 50mm f/1.0L kit lens, and a pentaprism electronic viewfinder that attaches via the hot shoe.
sonyalpharumors published the above image today showing what appears to be a pre-production render of an upcoming Sony NEX camera (reportedly the NEX-7). If the image is to be believed, then it looks like Sony is gunning for the customers Fujifilm is trying to capture with its popular X100 — people who want a retro, rangefinder-style camera with a viewfinder and large sensor. The camera is rumored to have a 24MP APS-C sensor, an electronic viewfinder, manual aperture and shutter speed controls (like the X100), and a comparable price of $1,200.