Here’s a strange leak that has people scratching their heads: photos and specs have emerged that show a soon-to-be-announced interchangeable-lens mirrorless camera by Polaroid. Called the IM1836, the camera will be a Polaroid-branded camera manufactured by Sakar International and will be powered by Android OS.
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It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.
What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
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Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
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