Posts Tagged ‘re35’

Another Concept Design for Digital Film

One of the biggest hits this past April Fool’s Day was RE-35, a futuristic cartridge that transforms any 35mm film camera into a digital one. As the website went viral, many people actually thought it was a real product, prompting the design company behind the design to issue a notice on the website explaining that it was fake. As stated by numerous readers, digital film isn’t exactly a new idea — an actual company called Silicon Film attempted this product about a decade ago (and even gave a demo at PMA 2001) but ran into “storage, battery, environment and sensor size limitations“.

Judging from the response to this April Fool’s Prank, however, it’s pretty clear that this is an idea that would be enormously popular with photographers if it were to actually exist and perform reasonably well. The above illustration is another concept design for “digital film”, created by students of Hongik University for the iF Design Awards this year.
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35mm Cartridge that Transforms Film Cameras into Digital

When a fake camera technology is unveiled, it’s normally called a “concept”. When it’s published on April 1st, however, it’s called an April Fool’s Joke (e.g. last Friday’s Canon iPad monitor). The RE-35 is another fun idea that would be absolutely awesome if it actually existed — it’s a 35mm canister that transforms any 35mm film camera into a digital one using a flexible sensor. Simply load the canister into the camera as you would with film, shoot your photos, and download them by connecting to the canister via USB.