Nokia made quite a splash earlier this year by unveiling the PureView 808 — a smartphone with a large 41-megapixel sensor and a high quality Carl Zeiss lens. The 8-minute behind-the-scenes video above — filmed entirely with the phone, by the way — is the story of how this device was born, starting from a napkin sketch in a Tokyo bar. Nokia is currently the world’s largest manufacturer of cameras, and devoted 400 employees toward the creation of the PureView 808.
Nokia recently put together this ad for the new 808 PureView — their 41-megapixel monster of a camera phone — that they claim was shot using only the smartphone itself. Cramming too many pixels on too small a sensor rarely leads to good results, but sample shots and video in the ad don’t look bad at all. Of course there’s probably a “real-life results will vary” tag in fine print somewhere that we’re missing; but where the pixel race is concerned Nokia have definitely proved that they are winning.