Eyefi Acquires OKDOTHIS and Leaps Into the World of Photo Sharing Apps
Eyefi is best known for its Wi-Fi-capable memory cards that allow photos to be beamed to computers and mobile devices directly from cameras. Wi-Fi is appearing as a built-in feature in more and more cameras, though, and Eyefi has been pivoting its business in recent days.
Today the company jumped into the world of mobile apps by announcing that it has acquired OKDOTHIS, the photography inspiration app and community that was created in 2012 by photographer Jeremy Cowart and the Nashville-based app startup Aloompa.