In the beginning of last month, Nokia was caught faking sample photos and footage in a promo video for the camera on its new Lumia 920 phone. A couple of weeks later, bogus information about camera sensors was found on the official website for Hasselblad’s new Lunar mirrorless camera. This week, we have a new episode of “camera marketing fail” for you, this time brought to you by Phase One.
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Nikon caused a stir this past weekend after it was revealed that a promo video shown during the D800′s launch in Bangkok actually contained footage that was both used without permission and that wasn’t even captured with a Nikon D800. After a recording of the promo was uploaded to YouTube in mid-February, people began coming forward with reports that Nikon had used their videos without permission.
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Polaroid and Chase Jarvis teamed up to create this “Will It Blend“-style advertisement for the the Polaroid Z340 instant digital camera. It’s a clever idea, but poor cameras!

One of the big things GoPro has going for it is viral marketing: people — including the world’s best daredevils — are constantly producing never-before-seen footage using the company’s tiny HD cameras, and it seems every week a new GoPro video goes viral on the web. The company isn’t bad at creating their own videos either — the above is an amazing promo video showing off the capabilities of the new Hero2 camera announced yesterday. 100% of the footage was captured using the camera, which can shoot 10mp stills at 11fps and 1080p video at 30fps.

(via Vincent Laforet)