QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints. Read more…
The exhibition has transformed the white walls of the Magnum Gallery into an upmarket video games console store. Several portable games consoles sit on flashy plastic Nintendo-branded pedestals. Peer closely at each console and you’ll see a slideshow of a few eerie 3D images of each photographer’s ‘perception’ of everyday life. (‘Perception’ because it could be too strong a word to use to describe the result.) The lack of a guiding artistic thread puts the spotlight on the tool rather than the work. The images are nothing to write home about and disappointingly so, especially from Magnum Photos’ best.
The video above shows Parr shooting with the 3DS and referring to it as a “camera in disguise.” Hmmm… That’s nice, but please go back to shooting with Leicas now.
In 1986, Texaco’s gas stations ran a promotion where you received free Fujifilm film every time you filled up with at least 25 liters of gas. That’s neat and all, but my question is: where can you buy that awesome photo-snappin’ car?
Free stuff is always nice, and free photo stuff is even nicer. Canon and Ilford have teamed up for a new promotion called Try My Photo through which anyone can upload a photograph and have an 8×10 print made and sent to their residence free of charge. The promo will last until the end of August 2011.
Update: This is only available to US residents, sorry.
Vodafone recently ran a pretty creative advertising campaign called “Pixel Hunt” for the purpose of illustrating how many pixels LG’s 5-megapixel Optimus phone packs. They published a 5-megapixel photograph (presumably taken with the phone) on a website and invited people to zoom in and click individual pixels, with 100 of the pixels “containing” a free Optimus phone. It took 300,000 visitors a whole month to click each of the 5 million pixels.
Now if only Canon or Nikon would do the same thing with their flagship DSLRs! I wonder how long it would take a 21-megapixel photo to be fully clicked by rabid Canonites/Nikonians. Any guesses?
Deal of the day website Groupon is the fastest growing companies in web history and a popular way for local businesses to generate some buzz in their areas, but some independent photographers are finding out the hard way that offering special deals through Groupon might be the worst marketing decision they ever made. Read more…
Photographer Danny Cohen does things a little differently than most. Wanting to work for photographer David LaChapelle, Cohen eschewed all the boring old methods of self-promotion and opted to plaster a 43-foot sign on a bridge in Melbourne the night before LaChapelle was scheduled to shoot there. The banner read “ATTN: DAVID LACHAPELLE I WANT TO BE YOUR ASSISTANT .COM”.
Cohen received a call from LaChapelle within an hour of the renowned photographer seeing the banner.