To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
Read more…
If you’ve always wanted your photography prominently displayed in New York City’s Times Square, Google can help make it happen — as long as you’re okay with adding some text to your picture and participating in a marketing effort. To show that its new line of Chromebook laptops is designed for all kinds of users, the Mountain View-based company has launched a new campaign called For Everyone. It’s a giant photo gallery that invites the world to upload photos that answer the question, “who are Chromebooks for?”
Read more…
Leave it up to Samsung to hold crazy promotions for its mirrorless cameras — at least in the UK. The company recently offered to give a NX1000 mirrorless camera to anyone named David Bailey; 142 David Baileys came forward to claim their camera. Now the camera maker is doing another unique promo, and this time it’s open to the general public: it’s giving away tablet computers with its mirrorless cameras.
Read more…
Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the mailbox to the trash can. When his studio partners suggested printed mailers a few months ago, Derek Shapton instinctively responded, “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” It suddenly dawned on him that he could do just that:
The shots were conceived of and taken specifically for the tissue boxes — it was a hilarious and messy day of photos — and I consciously tried to do things a bit differently. I wanted the images to tie in conceptually with the promotion itself, which is something sadly lacking with most promo efforts, and I wanted to indulge in some careful studio lighting, something I’m not necessarily known for — you can see the full set of shots here. And last but not least, I loved the idea of an actual product, with some actual utility, that will hopefully linger for a while on people’s desks before being thrown out. Because let’s face it, that’s ultimately what’s going to happen.
Want to encourage your prospective clients to hold onto your promos? Just make them useful!
(via Planet Shapton)
Image credit: Photograph by Derek Shapton and used with permission
To promote its new One X phone (and the camera on it), HTC came up with the bizarre idea of doing a skydiving fashion shoot with photography student Nick Jojola and model (and professional skydiver) Roberta Mancino. During the photoshoot above the Arizona desert, Jojola plummeted to Earth at 126MPH while Mancino whizzed by at 181MPH, giving the photographer a tiny window of 0.8 seconds to squeeze off the shot.
Read more…
One of the most important things I’ve learned during my ongoing adventure as a small-town, self-employed photographer is that nothing is more important than the relationships I’m building. So when I decided sometime last year that I was going to do a 2012 promo I wanted to create something that looked elegant, something that the recipients could be a part of and most importantly, something that could start building long-lasting relationships.
Read more…
Cloud-based photo hosting service Snapjoy launched a clever web app (and marketing ploy) yesterday called Flickraft that made it easy for Flickr users to rescue their photos “from a sinking ship”. With just a few clicks, the app would import a user’s entire collection of Flickr photos over to Snapjoy using the Flickr API. The response was overwhelming: in just two hours, Flickr users had exported over 250,000 photos from their accounts. The app became so popular that Flickr disabled the API key used by it, likely for violating its terms of use. This short-lived exodus came roughly one week after Yahoo was blasted for laying off a number of Flickr employees.
(via The Next Web via TechCrunch)
Do you use a free Dropbox account for storing and backing up your files? If so, get this: the company is currently offering up to 4.5GB of extra free space for anyone willing to help it test out the software’s new auto photo import feature. Your first photo import will land you 500MB of extra space, and every 500MB of photos and videos uploaded afterward will score you an additional 500MB. The new feature helps you automatically backup your photos every time you connect your memory card, phone, or camera to your computer, and can be download here.
QR codes have become an extremely popular way of linking to digital things from the physical world, and more and more businesses are displaying them in order to direct customers to their websites. Photographer David Sykes (whom we previously featured here) decided to take advantage of the craze to promote his new website and blog. Instead of an ordinary QR code, however, he decided to create an 8-foot square model of the code using things such as boots, calculators, briefcases, boomboxes, and champagne bottles. He then photographed the code on film and mailed out limited edition prints.
Read more…
We now have an official page on Google+! Add us to your circles to receive our awesome photography-related content (and possibly some exclusive posts) in your stream!
