The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.
Every year since 2010, photographer Clint Davis has put together a creative promotional mailer to send out to current and prospective clients. This year he got playful and created a custom LEGO kit promo mailer.
Self promotion has been one of the most difficult things for me to overcome as a photographer. I constantly ask myself "Who cares?", "Is this relevant?", and "Do I sound like a douche bag?". I’ve decided to get over myself this year and just put the work out there and let the chips fall as they may.
To that end, I started this year with a new promotional piece that focuses exclusively on my sports and fitness work. Here is a look at my simple new promotional material.
Justin Poulsen is a conceptual photographer based in Toronto, Canada, who specializes in building physical props for his surreal photos rather than relying on digital trickery. To convey this fact for his latest promotional mailer campaign, Poulsen decided to take the idea of "thumb drives" very literally.
Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive.
We've shared examples of creative promotional mailers in the past, but we usually don't receive them. A few days ago, however, we received a small box from the folks over at Photojojo. Inside was a clever papercraft Polaroid camera that serves as both a press kit and a desk decoration.