preorders

Nikon is Sorry That the Z7 is Selling So Quickly

Nikon issued an apology today, saying that the new Z7 full-frame mirrorless camera is getting pre-ordered so much that many photographers won't be able to get their hands on the camera when it officially arrives on September 27th.

The Lily Throw-and-Shoot Drone Has Seen $34 Million in Pre-Orders

One of the biggest drone stories in 2015 was the unveiling of the Lily drone, a robotic device that makes shooting aerial photos and videos as easy as tossing a drone into the air. There's no complicated piloting: AI, computer vision, and GPS help take care of everything for you.

It's a idea that has attracted a huge amount of interest: after announcing $15 million in private funding last month, Lily is revealing now that it has received a whopping $34 million in pre-orders from 60,000 customers.