While attending Photokina 2012 in Cologne, Germany last week to talk about the C300 for Canon, filmmaker Philip Bloom decided to create a short film documenting the event (the world’s largest photo trade show). However, instead of pointing his camera at the shiny new cameras like everyone else was doing, he decided to capture portraits of the camera-obsessed attendees. The video above, titled “Camera Geeks”, is what resulted.
On the technical side of things, he was shooting with the Canon 1D-X with the Canon 50mm f/1.2 L lens. Everything was shot at 50p and then conformed to 23.976 frames per second. Some of the flickering you see is due to the bright screens found throughout the halls. The footage was also graded in Colorista II and had some faux film grain added in post. You can see some still photo portraits created through the course of this project over on Flickr.
Photokina 2012 came to an end in Cologne, Germany today. If you weren’t able to make the show this year and are wondering what the show was like, we’ve collected some photos of the fancy booths set up by major camera makers. Hopefully they can provide you with a glimpse of how the big brands went about showing off their latest and greatest wares.
The photo above shows the gigantic photo globe found between two of the halls. Called “the world’s largest photo globe”, it measures over 19 feet in diameter and was created as a collaboration between companies in the Photographic Industry Association.
I’m in Cologne, Germany covering Photokina right now. It’s the day before the trade fair opens, and as I was walking through the exhibition center to a press event (which I’ll write more on soon), I passed by some of the main exhibition halls. Instead of the squeaky clean “photographer’s Disneyland” that guests enjoy when the fair is up and running, everything was a mess, as companies were working hard to set up their impressive displays.
Since this isn’t a view that most people who visit the fair see — after all, who wants to waste time walking around a day early? — I decided to roam around and snap some photos of what Photokina looks like the day before opening.
I’m going to be in Cologne, Germany next week, covering the latest and greatest photo announcements at Photokina 2012. In addition to posts — and possibly live blogs — on this website, I’ll also be sharing photographs of the products, parties, and press events through our relatively new Instagram account: @petapixel. The photo steam may also be added to the sidebar of this blog. Follow along for the inside scoop!
More details are emerging about Nikon’s affordable full frame DSLR, the D600. Nikon Rumors reports that the camera will almost certainly be on display at Photokina next month, which means that the announcement will likely come around the time the show opens on September 18th. The camera is said to offer a full frame sensor at a price previously unseen in the market — possibly as low as $1500. To put that in comparison, Canon’s crop sensor 7D hit the market at $1700 when it was released back in 2009. $1500 for a full frame would be ridiculous and game-changing.
The new Leica M10 will almost certainly be announced at Photokina next month, and may have quite a few “firsts” for a camera in the M rangefinder lineup.
In addition to confirming the launch date, Leica reviewer Steve Huff writes that that the camera will likely hit store shelves in late February or early March 2013.
There are some interesting murmurings in the world of camera rumors. Photokina is just around the corner, and if the rumors are to be believed, we’ll be seeing some pretty earth-shattering unveilings at the German trade show.
Some rumblings over in camp Hasselblad: 1001 Noisy Cameras reports that Hasselblad is sending out the following invite for a big product unveiling on September 19th at Photokina:
In 2002 at photokina Hasselblad launched the revolutionary H System that changed and shaped the medium format market of the new millennium. Embraced by professional and amateur photographers around the world, it is still the unsurpassed standard for craftsmanship and ultimate image quality.
In 2012, 10 years later, our commitment to innovation, evolution and expanding to new horizons is as uncompromising as it has always been in the century long history of Hasselblad.
How big might the announcement be? Mirrorless Rumors writes that rumors are swirling of a new Hasselblad mirrorless camera featuring a CMOS sensor that’s double the size of a full frame sensor. Wowzers!
Image credit: Welcome to medium format by 1808 Photography
Based on some patents filed by Nikon, the company is expected to announce an updated 800mm lens, which will be the largest lens in the current lineup, according to Nikon Rumors. As of now, the 600mm f/4G ED VR is the longest lens Nikon is offering, though Sigma and Canon both have 800mm f/5.6 lenses in their lineups.
At Photokina 2010 Pentax had a toy capsule vending machine that spit out mini Pentax DSLR cameras in exchange for coins. The colorful cameras are made to attach to standard hot shoes, giving your camera a little buddy while shooting.
If only the toy capsule machines at the grocery store dispensed these things!
Image credits: Photograph by Ron Hendriks and used with permission