Photokina 2012 came to an end in Cologne, Germany today. If you weren’t able to make the show this year and are wondering what the show was like, we’ve collected some photos of the fancy booths set up by major camera makers. Hopefully they can provide you with a glimpse of how the big brands went about showing off their latest and greatest wares.
The photo above shows the gigantic photo globe found between two of the halls. Called “the world’s largest photo globe”, it measures over 19 feet in diameter and was created as a collaboration between companies in the Photographic Industry Association.
I’m in Cologne, Germany covering Photokina right now. It’s the day before the trade fair opens, and as I was walking through the exhibition center to a press event (which I’ll write more on soon), I passed by some of the main exhibition halls. Instead of the squeaky clean “photographer’s Disneyland” that guests enjoy when the fair is up and running, everything was a mess, as companies were working hard to set up their impressive displays.
Since this isn’t a view that most people who visit the fair see — after all, who wants to waste time walking around a day early? — I decided to roam around and snap some photos of what Photokina looks like the day before opening.
I’m going to be in Cologne, Germany next week, covering the latest and greatest photo announcements at Photokina 2012. In addition to posts — and possibly live blogs — on this website, I’ll also be sharing photographs of the products, parties, and press events through our relatively new Instagram account: @petapixel. The photo steam may also be added to the sidebar of this blog. Follow along for the inside scoop!
More details are emerging about Nikon’s affordable full frame DSLR, the D600. Nikon Rumors reports that the camera will almost certainly be on display at Photokina next month, which means that the announcement will likely come around the time the show opens on September 18th. The camera is said to offer a full frame sensor at a price previously unseen in the market — possibly as low as $1500. To put that in comparison, Canon’s crop sensor 7D hit the market at $1700 when it was released back in 2009. $1500 for a full frame would be ridiculous and game-changing.
The new Leica M10 will almost certainly be announced at Photokina next month, and may have quite a few “firsts” for a camera in the M rangefinder lineup.
In addition to confirming the launch date, Leica reviewer Steve Huff writes that that the camera will likely hit store shelves in late February or early March 2013.
There are some interesting murmurings in the world of camera rumors. Photokina is just around the corner, and if the rumors are to be believed, we’ll be seeing some pretty earth-shattering unveilings at the German trade show.
Some rumblings over in camp Hasselblad: 1001 Noisy Cameras reports that Hasselblad is sending out the following invite for a big product unveiling on September 19th at Photokina:
In 2002 at photokina Hasselblad launched the revolutionary H System that changed and shaped the medium format market of the new millennium. Embraced by professional and amateur photographers around the world, it is still the unsurpassed standard for craftsmanship and ultimate image quality.
In 2012, 10 years later, our commitment to innovation, evolution and expanding to new horizons is as uncompromising as it has always been in the century long history of Hasselblad.
How big might the announcement be? Mirrorless Rumors writes that rumors are swirling of a new Hasselblad mirrorless camera featuring a CMOS sensor that’s double the size of a full frame sensor. Wowzers!
Image credit: Welcome to medium format by 1808 Photography
Based on some patents filed by Nikon, the company is expected to announce an updated 800mm lens, which will be the largest lens in the current lineup, according to Nikon Rumors. As of now, the 600mm f/4G ED VR is the longest lens Nikon is offering, though Sigma and Canon both have 800mm f/5.6 lenses in their lineups.
At Photokina 2010 Pentax had a toy capsule vending machine that spit out mini Pentax DSLR cameras in exchange for coins. The colorful cameras are made to attach to standard hot shoes, giving your camera a little buddy while shooting.
If only the toy capsule machines at the grocery store dispensed these things!
Image credits: Photograph by Ron Hendriks and used with permission
Leica may have teamed up with the Audi design team for the limited edition Titanium M9 they announced yesterday at Photokina, but Hasselblad has just announced a car partnership of their own: the limited edition Ferrari H4D digital medium format camera. Now pro photographers who are determined to flaunt opulence can shoot with a flaming red camera that matches their car. The camera is even more “limited edition” than the Titanium M9, with 499 being produced instead of 500.
Welcome to the world of cameras being status symbols. Lets hope this kind of craziness doesn’t propagate to other camera companies, or we might see Toyota Canons and Honda Nikons. Oh wait… they have Jackie Chan limited editions already…