Back in 1998, PC World magazine published a review of the Sony Mavica MVC-FD71 as the digital camera industry was beginning to pick up steam. He’s what they wrote:
[...] the original model took about 8 seconds to save a photo to a disk, this version averaged a more tolerable 4 seconds. In addition, Sony has added some nifty new features. These include the ability to make copies of floppies using just the camera–very handy if you want to hand out extra disks on the spot. A new quarter-resolution (320 by 240) option also makes it faster to e-mail photographs. (The camera’s full resolution is 640 by 480.) A built-in menu on the MVC-FD71′s LCD screen permits you to easily take advantage of useful new options such as these.
My main complaint? The high price tag. List-priced at $799, the Mavica costs more than many high-quality 35mm cameras. And as with most digital cameras, this model fails to deliver image quality that is comparable to the quality produced by a 35mm.
The reviewer also commends the camera for weighing in at just 1.2 pounds.
Sony Mavica Camera Slims Down, Speeds Up [PCWorld via MetaFilter]
Image credit: Sony Mavica MVC-FD71_0433 by Bobolink
Yesterday we wrote that Steve Jobs had been interested in Lytro‘s novel camera technology during the final years of his life. PC World did an interview with Lytro executive chairman Charles Chi, who seems to indicate that Lytro is very open to the idea of partnering with cell phone makers and licensing light field technology to them:
If we were to apply the technology in smartphones, that ecosystem is, of course, very complex, with some very large players there. It’s an industry that’s very different and driven based on operational excellence. For us to compete in there, we’d have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a codevelopment of the technology, and ultimately some kind of licensing with the appropriate partner.
He also states that Lytro has “the capital to do that, the capability in the company to do that, and… the vision to execute.” If Apple were to form an exclusive partnership with Lytro for its iPhone cameras, light field photography would instantly be adopted by the millions of people who purchase the phones every year. That’d definitely be a huge shift in the way people take pictures.
Q&A: Lytro Exec Charles Chi Talks Light Field, Battery Life, and Licensing (via Engadget)