Posts Tagged ‘partners+napier’

Kodak Saw The Future But Couldn’t Avoid Its Own

Here’s a video that’s fascinating in light of Kodak’s bankruptcy announcement today. It was created back in 2006 for the company by partners+napier, and was shown at the All Things Digital Conference in California before Kodak CEO Antonio Perez took the stage to talk about the company’s digital transformation. The predictions made in the video are seemingly prophetic, accurately describing the current landscape of digital and mobile photography. It’s too bad that Kodak couldn’t right its ship, even though it had a good idea of where things were headed.

(via Strobist)