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Rich Kids are Paying Thousands to Have Their Photos Featured on this Site

Back in 2008, an app called I Am Rich appeared on the iOS app store for $1,000. The now-infamous app did absolutely nothing—it was just a status symbol that proved you had money to burn. Now, a website and Instagram account called Golden Price Tag is following in I Am Rich's footsteps, and rich kids are paying $1,000 and up for the "privilege" of having their photos featured.