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Michael Zhang

Best Buy Says It Will Match Online Prices This Holiday Season

Best Buy has been struggling in recent years as consumers have increasingly looked to the Internet for their gadget shopping needs. It's quickly gaining a reputation of being a place where people "try before they go home and buy online" (known as "showrooming") If you've been using the store as your personal camera showroom and are in the market for a new camera, you might want to bring your wallet the next time you visit: Best Buy is planning to extend its price match policies to online retailers this holiday season.

Michael Zhang

Lunchbox Combines Online Photography Learning with Game Mechanics

Gamification -- the application of game design elements to non-game contexts -- is a pretty hot idea right now in the online startup world. More and more startups are introducing things like badgets, achievements, leaderboards, points, and progress bars to encourage users to do things such as visit new businesses, answer questions, and, of course, play games. One particularly interesting application of gameification is in the area of education, using fun to motivate learning.

Lunchbox is a stealthy startup that's planning to introduce this kind of learning to the world of photography.

Michael Zhang

Portraits of Online Gamers Next to Their Alter Egos

For his project Alter Ego, photographer Robbie Cooper traveled around the world to shoot portraits of online gamers. He then combined his portraits with screenshots of the gamers' avatars in the various games they play, showing an interesting side-by-side comparison of what the people look like in the real world compared to what they choose to look like in their fantasy worlds. The project got its start back in 2003 after Cooper did a shoot with a CEO who used the game Everquest to communicate with his children after getting divorced.