Posts Tagged ‘olympuspenstory’

Gigantic Stop-Motion PEN Commercial

Olympus’ most recent E-PL1 commercial, PEN Giant, is stop-motion with a big picture — or big pictures, literally. A total of 355 prints were made on billboards and shot again, all produced with the Olympus PEN.

Olympus has a way with narrative in their commercials.

The first PEN Story came out last July, and was a little over three minutes long, but comprised of some 1,800 photos of 9,600 prints, out of a total of 60,000 photos originally taken for the project. Yeah, it gets kind of meta.

Both commercials give a creative nod to Takeuchi Taijin. Takeuchi’s stop-motion, “Wolf and Pig” might look a little familiar, if you’ve seen the original Olympus PEN Story.