nissan

If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.

Nissan recently teamed up with professional driver and "automotive video expert" Mauro Calo to transform a Nissan GT-R into what they've dubbed "the ultimate high-performance camera rig." The result should appeal to video and car geeks alike.

Photographer Gary Land was recently hired by Nissan to shoot a series of car advertisement photographs featuring the famous Heisman Trophy-winning football players Charles Woodson, Bo Jackson, Robert Griffin III, and Herschel Walker. Luckily for all of us, the team produced a series of behind-the-scenes videos offering short glimpses into how the photographs were created, the gear they used, and tricks they came up with to their turn ideas into reality.

Here's an amazing stop-motion video created for Nissan, and promoting zero emissions mobility. It's amazing that a sense of speed and danger can be created from photographs of people sitting still in wooden chairs.