Posts Tagged ‘nike’

Five Marketing Tips Courtesy of Instagram

Since its conception almost five years ago, Instagram has single-handedly changed the way individuals and companies represent themselves and interact with clients. Knowing this, and apparently feeling generous, they recently put together five tips for more successful marketing on Instagram that photographers might do well to take note of — after all, build a solid enough following and you might make $15,000 overnight selling printsRead more…

Pro Tip: Never Ask a Professional Golfer to ‘Aim for the Camera’

Back in the mid 2000s, when Tiger Woods was the number two player in the world (and about to embark on a 281-week number one run such as has never been seen again), he was part of a Nike commercial shot by director Frank Todaro. In a fit of inspiration, Todaro asked Woods to “go ahead and aim for the camera” — and much to the camera’s disappointment, Woods did. Read more…

Nike Can Decorate Your Sneakers Based on the Color of Your Instagram Snaps

nikephotoid1

Instagram has been used in many different ways. We’ve seen the app inspire an awesome DIY photo booth and even become the tool of choice for certain photography projects. However, we never expected to see the day when you could use your Instagram photos to customize your footwear. And yet, that’s exactly what you can do with Nike’s PHOTOiD web app. Read more…

Filmmaker Spends Nike Ad Budget on a Trip Around the World

Filmmaker Casey Neistat (whose peanut butter jar lens fix we featured recently) was recently commissioned by Nike to create an advertisement for its new FuelBand. Instead of spending it on a standard ad, he decided to “go rogue” and spend the money traveling around the world with his friend Max. They captured video of themselves traveling 34,000 miles across three continents, 13 countries, and 16 cities over a span of 10 days. Neistat states,

We only packed backpacks—they were big backpacks, but one of the rules was we had to have both hands free at all times. That meant no duffels and no rolling bags. We only had underwear and socks, because we each had two cameras, chargers, extra batteries, laptops, and hard drives. That’s the bare minimum, and that takes up a lot of space. We had total redundancy, because if one of us were kidnapped, and never seen again, we had to make sure we could still make the movie.

The resulting video they made has gone viral and will probably reach many more people than a traditional advertisement would have.


Thanks for sending in the tip, Simone!