It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.
What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
Sony’s NEX-7 mirrorless camera has been extremely difficult to find due to manufacturing being disrupted by the flooding in Thailand earlier this year. As a result of the shortage, the camera is selling for absurd prices on eBay — people are buying the camera for over $3,700 new. If you managed to snag one of the cameras while they were available, you might want to auction it off now before supply is restored. You’ll be able to buy three of them then for the current price of one!
Sony is serious about this whole “catching up to Canon and Nikon” thing — the company has announced four new large sensor cameras, and each one is a doozy. The cameras, which hit store shelves in a couple of months, include the NEX-7 and NEX-5N mirrorless cameras and the A77 and A65 SLT (AKA translucent mirror) cameras.