Posts Tagged ‘mrangefinder’

Like Porsche, Not Apple: Leica Cameras to Go By Type Rather than Generation

When Leica announced at Photokina last week that future M and S cameras won’t have numbers attached to the model name (e.g. Leica M), I wrote that the company seemed to be taking a page from Apple’s book by having generations rather than models. Turns out that’s not the case. Leica doesn’t want to be what Apple is to the gadget industry, but what Porsche is to the automobile industry.
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