Posts Tagged ‘montrealgazette’

Beer Company Threatens Newspaper with Lawsuit Over Photo of Alleged Killer

Update: Apparently, after hearing the Montreal Gazette’s response and suffering a rough social media backlash, Labatt have decided to back off and not pursue the issue any further. You can find all of the details here.

We all know that a picture is worth a thousand words, but what if your company logo showed up in a picture of an alleged killer? Chances are you wouldn’t be too thrilled with any of the 1000 words that picture was generating.

That’s the situation beer company Labatt recently found itself in because of a photo of murder suspect Luka Magnotta publicized in the Montreal Gazette. Magnotta was recently accused of murdering a Chinese engineering student, dismembering the body and mailing the parts to political parties — and in said photo(seen above) he is drinking a Labatt Blue. Needless to say, Labatt isn’t happy with what the picture is doing for their company image. Read more…